Find your focus

Blulake takes its name from a lake in New Zealand that contains the clearest natural water in the world. As a coaching and development business they provide clarity and focus in how you think about landmark decisions you make in life and in your career.
We used a smart, elegant and friendly typeface, accompanied by a stylised geotag....they are about 'finding your focus' after all. This identity is supported by a series of still open water images across the website, reflects their positive and calm approach.