Doctor bicycle is... well...as you might imagine a bicycle repair company. It is a cost effective, mobile service created and aimed primarily at the Leicestershire student population. A soft, playful and somewhat cheeky brand that is a great reflection of the owner was what we were aiming for. It needed to feel friendly and approachable and appeal to the youthful student population. As this was a mobile service the brand was delivered almost entirely through literature handed our at student events on posters and business cards.