A new own brand from Hobbycraft

Hobbycraft targets one of their key customers by launching their very own knitting range under the Brand Knitcraft. We created a new Brand identity, packaging and supporting printed collateral for the new on trend knitting range. The design is led by the Master Brand colours cementing the Brand's credentials in fashion and quality. A heavy use of the more recessive fawn colour allows the vibrant shades of the material to do the talking, ensuring the product always remains king!