The Travis Perkins Group approached us to help rebrand Tile Giant, one of the companies they own. With heightened focus put on the key decision makers in home improvement projects, the brief was to create a new brand identity that appealed to women without alienating their all important trade customers.
With a bold, confident but friendly colour palette and font combination, the new branding is going down a storm with the target customers. We continue to work with Tile Giant, creating everything from their trade branding, their in-store communications, the redesign of their website right through to national press advertisements and seasons campaigns.
Tile Giant are currently the fastest growing tile specialist in the UK, with 100+ Tile Giant specialist stores and over 200 outlets in their sister companies. Let's hope this trend continues!