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Intersafe are one of the souths leading professional electrical compliance testing companies. Keeping workplaces safe for the likes of Cineworld, Motorola and Roll Royce through fixed wire testing, PAT testing, emergency light testing, thermal imaging and LED lighting installations.
Now in business for over 20 years, having successfully growing their client base and reputation through outstanding service levels, they realised that their brand image and story hadn’t kept up with their own evolution. They needed a fresh new brand ID, and an updated purpose to lead their team to continue the growth in business and service levels.
We worked with Intersafe, running a brand workshop for them to extract and define a new purpose, values and value proposition. Then we went on to design a new visual identity. The extra challenge in the mix was to create an ID that somewhat disguised the letters I.S in the logo. Unfortunately those letters carry some baggage these days so we worked hard to keep them in but subtly disguising them within the design. The identity looks striking when seen out on the road on the side of the fleet.
