Rawberry is a family owned & run Juice bar and Cafe based in the heart of Winchester.
At Rawberry, they know it can be difficult to find alternatives on Winchester’s High Street; Whether its vegetarian, vegan, gluten or dairy free. Options are sparse. This is why for the last four years, from their beginnings as a humble market stall, they have been working on being the alternative.
As a startup business, Rawberry’s challenge was to create a brand that stood out from the crowd and clearly defined what their customer proposition was. They had great aspirations so they were keen to invest in a brand that would withstand the growth they were hoping to achieve.
Initially we delivered a new brand story, purpose and identity. Winchester is a relatively wealthy city so the brand needed to feel both down to earth but also oozing quality. From the hadn’t drawn berry to the classy handwritten font, we were chuffed with the result of this one, especially as this was the very first job Bedrok worked on. Rawberry will always hold a special place in our heart……and tasty food is pretty damn good in the belly too!
Starting as a market stall and becoming tremendously popular, they continued their success. Within a year they were in their own digs just off the high-street and now they can be found in bigger still, more permanent premises. They have become THE vegan go to place in Winchester and a brand that every local knows.