Vox Markets are a niche social media network for stock market professionals.
In a world where traditional social media platforms are banned as they are uncompliant with the stock market trading communication rules, Vox created a unique proposition that bucked the trend. Their compliant platform allows stock market professionals to share information about businesses.
With lack of trust in traditional social media platforms, Vox needed a brand identity that felt professional, trustworthy and friendly. They needed to gain visibility within their target market with a product that was new and unexpected.
We designed a brand identity for them which took inspiration from the familiar symbol of ‘connections’ as this is ultimately what the company is about. The rounded font gave a softness to the identity without losing the need for it to appear professional. We then went on to produce promotional videos, brochures, exhibition stand point of sale and social media adverts to share and raise awareness.
Well the results speak for themselves. The two main awards they scooped up are:
• Rated as #1 in the Top 5 Fintech Startups.
• Voted as the UK’s #1 Financial Podcast (53K weekly listeners)
Not bad hey!