FREE marketing review
Russell Kane is an award winning comedian, writer, actor, and presenter. Russell has two chart-topping, award-bagging podcasts: Man Baggage and BBC Radio 4’s Evil Genius. He is a regular on Channel 4, BBC, and ITV: all the usual shows you see funny people on – Russell has also developed a huge and loyal audience on Facebook and Instagram.
Back in 2018 when we began working with Russell he was using digital marketing (Facebook in particular) to let his fans know that he was on tour. This became a costly programme to run, and Russell wanted to ensure his marketing investment was being used wisely.
We worked closely with Russell to help define a marketing strategy that reduced costs, improved the effectiveness of his marketing and most importantly helped reach fans that wanted to buy tickets. We’ve been working with Russell for over 3 years now – not only help deliver effective marketing, but we’re also on hand to help him react when his Social Media needs immediate attention!
We were able to reduce the amount of media spend and achieve stronger advertising results… whilst ensuring that every pound spent was having an impact on ticket sales. Russell’s has been selling out tour after tour – and we’ve played a small but important role in helping him achieve this.
