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During our work with The Snow Centre over the past 18 months, we have put in place the solid brand and marketing foundations. This enabled us to understand and identify opportunities for The Snow Centre to create greater brand awareness and attract new customers to their business.
This was a full end to end project that started with customer insight to be able to identify both whom we’re talking to, and also what motivates them. The creative concepts took the form of a 1 minute brand advert that focuses on capturing what makes The Snow Centre experience so unique, whilst motivating and inspiring the viewers into action. The Snow Centre provides the raw elements that are the closest you’ll find outside of a mountain resort, plus passionate and experienced staff to help you reach your summit – whether you’re starting out or pushing the limits of your advanced skills! Using 2 x Olympic Snowboarder Jamie Nicholls and his daughter was a real treat and hopefully his skills will inspire the next generation to follow in his footsteps.
Now we are delivering the video across a strategic marketing plan, both on and offline, to grab the attention of and bring new customers to The Snow Centre.